Hi,

Contents on this page:

  • Access your course
  • Schedule
  • Top tips for your success
  • About the final project

My course

Schedule

Next meet: Halfway Call

Our top tips for you

Block times in your calendar

We know it's easier said than done, but for many this is the best way to commit the time. We suggest at least 1 hour for any study session (of course 30 min is OK, too). But if you can block 2 hours - well, you can make spectacular progress in that time!

Pace yourself - apply what you learn

While we suggest keeping a good pace, keep in mind that this course can serve as a wonderful guide in parallel with your actual work (if you have employer branding projects on your table). So if you have the opportunity, do some research and talk with colleagues as you go!

Have fun!

Don't forget to enjoy the journey! This is not meant to be a stressful or overwhelming experience by any means.

Take your own starting point into consideration, and enjoy your own personal growth!

About the final project

  • Craft your final project

    Give yourself enough time to put together a nice and concise project related to your work :) 
    • 10-12 PPT slides
    • We provide templates
    • Topics to choose from include: Create a strategy; Define key target talent incl. personas; Develop an (localized) EVP; Create a communications idea

  • Requirements to pass

    Primarily, we check that you have applied key steps/concepts from the course to support your unique work and idea(s), and of course see that you have applied them correctly.

    We receive projects of all levels, so please feel free to develop a practical project that suits your needs.

    We will always provide feedback!