Hi,

Contents on this page:

  • Access your course
  • Top tips for your success
  • About the final project
  • News -  NEW POST

Hi,

Contents on this page:

  • Sneak Peek inside the course
  • About the final project
  • Testimonials & Alumni Posts
  • News -  NEW POST 
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My course

Sneak Peek inside the course

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Important!

Our top tips for you

Schedule milestones

It can be easy to start, but overwhelming to continue unless you break it down. Set a date to watch the Kick-Off, and another to reach the Halfway video e.g. in 2 months. It is even a great idea to set deadlines for each module. 

Block times in your calendar

We know it's easier said than done, but for many this is the best way to commit the time. We suggest at least 1 hour for any study session (of course 30 min is OK, too). But if you can block 2 hours - well, you can make spectacular progress in that time!

Pace yourself - apply what you learn

While we suggest keeping a good pace, keep in mind that this course can serve as a wonderful guide in parallel with your actual work (if you have employer branding projects on your table). So if you want to use the course to support your work over the next few weeks/months, do some research and talk with colleagues, no need to rush!

Start your final project at least 3 months before expiration

This does not mean it will take 3 months to do! However, the last thing we want is for you to rush through this final step. For many, it is the most important and rewarding part! So just be sure to give yourself enough time and avoid submitting last minute.

About the final project

  This is the final step to get certified through our "Strategic Employer Branding" course. If interested in registering, this is an overview of what the project entails.

  • Craft your final project

    Give yourself enough time to put together a nice and concise project related to your work :) 
    • 10-12 PPT slides
    • We provide templates
    • Topics to choose from include: Create a strategy; Define key target talent incl. personas; Develop an (localized) EVP; Create a communications idea

  • Submit your project for feedback

    Someone from the EBA team will review it to check that it meets requirements and prepare tailored feedback for you.

  • Requirements to pass

    Primarily, we check that you have applied key steps/concepts from the course to support your unique work and idea(s), and of course see that you have applied them correctly.
    We receive projects of all levels, so please feel free to develop a practical project that suits your needs. We will always provide feedback!

Testimonials & Alumni Posts

steven burrows

Senior Talent Acquisition Manager, Treasury Wine Estates
I had been following Universum’s updates for a while and had always been impressed, and was keen to deepen my knowledge of employer branding, so enrolled in their course. The course was fantastic. It’s given a great framework to use and the quality of the content was superb – the case studies were current and practical and can be used for a great range of industries. It’s been one of the best professional development courses I’ve done and the tools and frameworks can be applied to a lot of initiatives – not just employer branding – so it’s well worth it. It was also just really enjoyable – didn’t really feel like study.
Joy Wildemans

Recruitment Marketeer - Employer Branding, Deloitte
The Employer Branding Academy was a great learning opportunity! Besides providing insights into recruitment marketing, it also taught us (through the use of case-examples) how to successfully develop, activate, and measure a company’s employer brand. Also, I was able to apply learnings from the course directly to my daily work. The network of people I’ve met and thought-provoking discussions we had, made taking the employer branding course a wonderful experience.
Sanou Njie

Campus Relations Specialist, UBS
Whether you’re just starting out in Employer Branding space or someone who’s worked in the industry for a few years, this is a great way to ensure your working style is more strategic with clear, measurable objectives that showcase the impact of your work.
I enjoyed the flexible setup, and the resources were super valuable to the work I do. The final project was the best part for me! I was able to reference everything I had learnt to develop a work solution I can now utilize in my role. I also had the opportunity to connect with professionals from a range of industries – it was great to share ideas, network and learn more about the challenges they faced.

See what our alumni post!

  News 

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  What's really driving US Employer Branding in 2025?

MAY 20th 

In this LinkedIn Live, Jeff Rugg and Nikki Trifunovic unpack key trends that will impact employer branding and talent acquisition professionals in the US this year, based on Universum’s Employer Branding NOW 2025 survey.

Some of the insights covered:

  • Most challenging target groups to hire

  • Trends on AI in recruitment

  • What’s happening with DEI and remote work?

  • ROI of employer branding

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  Universum Student Rankings 2025: Key Markets and Release Dates

Sign up for ranking release alerts

🇸🇬 Singapore – April
🇸🇪 Sweden – April
🇩🇪 Germany – May
🇲🇽 Mexico – May
🇹🇷 Turkey – May
🇳🇱 Netherlands – May
🇩🇰 Denmark – May
🇬🇧 UK – May
🇮🇹 Italy – June
🇫🇮 Finland – June
🇳🇴 Norway – June
🇫🇷 France – June
🇨🇦 Canada – June
🇨🇭 Switzerland – June
🇺🇸 USA – July

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