What is an Employer Branding workshop?
An Employer Branding Workshop is a collaborative session designed to help organizations define, evaluate, and enhance their employer brand. It brings together key stakeholders to align your branding efforts with business goals and talent needs. Through guided discussions and structured exercises, you’ll uncover insights on how your company is perceived internally and externally as an employer, and identify the key steps to improve your employer brand.
About us
What is Employer Branding Academy?
The Employer Branding Academy (EBA), powered by Universum, offers online training to elevate your employer branding skills. Over the past 10 years, EBA has certified professionals from more than 500 diverse companies worldwide, with a mission to build authentic brands that inspire loyalty, enhance performance, and drive long-term success.
Your Employer Branding Academy Team
The team is comprised of people who are passionate about Employer Branding, data-driven decision-making and helping companies find the right talent.
Eva Carlson
The EBA guru. She has overseen hundreds of projects and certified over 700 participants in the last 6 years. Her passion and expertise on EBA shine through. She is the main point of contact when it comes to the EBA experience.
Claes Peyron
The EBA architect. Claes is an Employer Branding expert, advisor to many of the largest employers and host of the Employer Branding Geeks podcast. He lives and breathes Employer Branding and has been doing so for 14 years.
Richard Mosley
The EBA author and advisor. Richard is an authority in Employer Branding. He is a speaker, an author and has been an Advisor at Universum for 10 years. Richard has been an integral part of designing and developing the Employer Brand Management course.
Axel Keulertz
The EBA Expert. Axel is an experienced consultant, advising employers on how to attract the right talent. He is an advocate for data-driven decision-making. As a trainer, Axel ensures the course is up to date and provides feedback on projects.
About Universum
Universum, part of the StepStone Group and Axel Springer family, offers over 35 years of trusted expertise. We analyze data from 500,000+ surveyed students and professionals across 20+ markets, providing unparalleled insights.
Our Insights Platform features a unique attribute framework to assess brand image and identify preferred traits among diverse talent. Serving Fortune 500 companies globally, we adapt methodologies to current trends, shaping effective employer branding strategies.
With the world's largest talent survey, Universum continues to lead in delivering impactful insights for our customers. We know talent!
Download the Employer Branding Workshop Template now!
Take the first step in refining your Employer Brand. Gather the internal insights you need, and we’ll help guide you through the next steps.
Fill in the form to download the template
Once you’ve completed the workshop, you’ll have a clearer picture of your employer brand’s strengths and areas for improvement, laying a solid foundation to develop or refine your EB strategy. This is the perfect time to gain a broader perspective with support from our Employer Branding Experts. We’ll help you refine your strategy to stand out from competitors and make data-driven decisions using Universum's talent insights. If this step feels too big, consider joining our Employer Branding Academy course to deepen your knowledge before moving forward.
Next steps: Unlock deeper insights with our expert guidance
Unlock your Employer Branding potential with our free workshop template
Is your Employer Branding aligned with your business goals? Are you attracting the talent that will drive your future success? Our downloadable Employer Branding Workshop Template is your starting point to assess, refine, and strengthen your strategy.
This template isn’t just a checklist – it’s a structured tool that will help you moderate a discussion between all the right people/gathering in the same room, and it sets the stage for meaningful improvement. Once completed, you’ll have the foundation needed to define the steps you need to take to build a more compelling employer brand.
What’s going well? What do we need to change? What insights are we missing?
How will this workshop help you?
Our workshop template provides a framework to discuss and capture the experiences of key players involved in your Employer Brand. This is the first step towards refining your overall Employer Branding strategy. You’ll gather valuable input to assess how well your employer brand resonates with your team. The results from this workshop will highlight areas that need attention.
Who should use this template?
It’s designed for teams across HR, marketing, communication and leadership, and other key stakeholders to come together, share insights, and align your talent objectives with your business goals. This will help you assess critical talent needs and start evaluating whether you are doing enough to attract retain those talent.
What you'll achieve with this template
1. Understand Your Talent Needs
Based on your workforce planning, have you identified your target talent and critical talent groups? Define the talent you need to reach business objectives.
2. Evaluate Your Employer Brand
Are your recruitment efforts attracting the right talent? Does your current messaging appear to align with what you want to be known for as an employer? Are we delivering on our employer brand experience internally?
3. Review Your Communication Strategy
Explore some of your latest employer brand messaging such as external campaigns, job descriptions, and social media. Are you communicating in a consistent way across key touchpoints?
4. Assign roles and responsibilities
Start listing the different actions you need to take, such as gathering the relevant data and insights needed to ensure that all your employer branding efforts are strategically aligned and identify any gaps that need to be addressed