How to use Talent Data in Employer Branding

Data is the future of employer branding—yet many still rely on guesswork. How close is your organization to bridging that gap?

  • Format

    Online
    Course

  • Access

    Always-on

  • Time

    45 minutes

  • Text + 3 videos + 1 downloadable

Overview

In 2025, 58% of all organizations that Universum surveyed as part of its yearly EB Now survey say they “always” or "frequently" make data-driven decisions. While a majority, this number has remained essentially flat over the last two years after having previously experienced a surge. Have companies become resistant to changing their habits?

When it comes to your Employer Branding, data is crucial. Data is tangible, and owning the right data enables you to make effective data-driven decisions to reach and engage your primary target groups. Regardless of whether you have a strategy in place, if you lack the right talent to drive it home then it can become time consuming and a financial strain.

But what does it mean to be data-driven? And more specifically, how do you apply external talent data to your Employer Branding? What data do you need? How does it help?

In this course, we'll unpack the "what and why" of data and what it can offer your company, and ultimately go through some examples of how you can use it in practice.

Course Lessons

The expertise behind our courses

Universum has 35+ years of experience in employer branding.

This includes years of a built-up database of talent data and insights, as well as up-to-date insights on employer brand perceptions, competitors benchmarks and more.