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Localizing an Employer Value Proposition

The world is moving towards hyper-targeting.
This means the need for a localized and targeted approach for your Employer Value Proposition is a must.

  • Format

    Online
    Course

  • Access

    Always-on

  • Reading time

    30 minutes

  • 1 downloadable

Overview

In light of increasing competition from local players, localization has furthermore become a fundamental part of any employer branding strategy. Organizations at the top of their employer branding game are mastering the skills of balancing global consistency with local relevance.

Do you need to solidify your understanding of how EVP localization works? Do you need to learn how to approach it and how to educate your stakeholders?

Whether you have an EVP or not, this course will walk you through the key steps and necessities no matter your starting point so that you can be sure you set yourself up for success.

Course Lessons

The expertise behind our courses

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Universum has 35+ years of experience in employer branding. This includes plenty of EVP development projects on both the global and local levels. We use our unique talent insights to help our clients localize their employer branding, and effectively target, attract, and retain the talent that their business needs.