15% discount off our certification course, valid through June 10th! Code at checkout: Kickoff2025

Your Online Employer Branding Certification

✔ Gain new skills
Stay ahead in today's competitive landscape
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✔ Earn recognition
Add an industry-recognized badge to your LinkedIn profile
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✔ Learn from industry experts
Based on real work with some of the world's leading employers
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✔ Upskill your team
Develop in-house employer branding expertise

Join 1600+ certified professionals from:

and more!

... what about yours?

4 reasons to take our course

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Master new skills at your pace

  • Robust methodology: time-tested approach to building lasting brands.
  • Practical resources: access real-world cases, quizzes, and templates.
  • Enjoy flexible, self-paced learning.


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35 years of EB expertise

  • Explore the methodology of the World's Most Attractive Employers.
  • Powered by Universum's Insights Platform with research from 500,000 talent across 20+ markets.

100% Human Intelligence

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Put learning into practice

  • Use in your organization: pick a current challenge as your final project. 
  • Apply the methodology to craft your solution.
  • Get personalized guidance and feedback from our team. 

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Earn an industry-recognized badge

  • Blockchain-verified diploma: ensures lasting credibility.
  • Easy sharing on LinkedIn: showcase your achievement.

Inside the course

Sneak Peek:

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How do you want to begin?

Employer Branding Academy Account

Create an account to join our school and access complementary resources and mini courses.

Free

"Strategic Employer Branding" Course

Individual, self-paced course including certification. 

995 €

You will be redirected to the checkout page after first creating your account.

"Strategic Employer Branding" Team Training

Company solution: Build EB skills and collaborate on real projects.

Contact us for pricing

What our clients are saying

Discover how our clients have benefited from our services in their own words.
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Joy Wildemans

Recruitment Marketeer - Employer Branding, Deloitte

"The Employer Branding Academy was a great learning opportunity! Besides providing insights into recruitment marketing, it also taught us (through the use of case-examples) how to successfully develop, activate, and measure a company’s employer brand. Also, I was able to apply learnings from the course directly to my daily work. ⭐ The network of people I’ve met and thought-provoking discussions we had, made taking the employer branding course a wonderful experience."
Steven Burrows

Senior Talent Acquisition Manager, Treasury Wine Estates

"I had been following Universum’s updates for a while and had always been impressed, and was keen to deepen my knowledge of employer branding, so enrolled in their course. The course was fantastic. It’s given a great framework to use and the quality of the content was superb – the case studies were current and practical and can be used for a great range of industries. It’s been one of the best professional development courses I’ve done and the tools and frameworks can be applied to a lot of initiatives – not just employer branding – so it’s well worth it. It was also just really enjoyable – didn’t really feel like study. 💯"
Sanou Njie

Campus Relations Specialist, UBS

"Whether you’re just starting out in the Employer Branding space or someone who’s worked in the industry for a few years, this is a great way to ensure your working style is more strategic with clear, measurable objectives that showcase the impact of your work. I enjoyed the flexible setup, and the resources were super valuable to the work I do.

💡The final project was the best part for me! I was able to reference everything I had learnt to develop a work solution I can now utilize in my role."

Alumni Spotlight

We followed up with some of our alumni to ask: "How has the Employer Branding Academy Certification impacted your career or your role?"

Here's what they said.
"The Employer Branding Academy course was incredibly valuable for me and my professional growth. I especially valued learning from international professionals, whose insights brought fresh perspectives and inspired new ideas. The course gave me both the confidence and the practical tools to start a corporate influencer program at my company, which has already made a noticeable impact on our employer brand. I would highly recommend this program to anyone looking to take their employer branding skills to the next level and drive real change within their organization.

Anika - Employer Branding & Head of Corporate Influencing

Bochum Wirtschaftsentwicklung, Germany
"The impact was immediate. In the project I was working on when I completed the certification, we used my final project—creating an EVP from scratch—as the foundation for a concrete action plan. In my current role, the knowledge has helped me promote transparency and showcase the great things the company already does, often through our employees. It has also been invaluable in preparing, justifying or adjusting budgets related to employer branding."

Victoria - Group Talent Acquisition & Development Specialist

Solevo, Spain
"Being responsible for the company’s digital presence, I realized that we weren’t communicating our employer brand as strongly as we could. This gap motivated me to pursue the Employer Branding Academy Certification. I applied new knowledge even during the course: we updated our career page and began crafting employee stories – real, human-centered narratives that highlight our culture, values, and the people behind the brand. Even though my profession is not directly connected to employer branding, I am confident this new knowledge will be valuable for my future digital career and expand my professional opportunities."

Marina Kamynina - Sr. Digital Marketing Specialist

Czech Republic
"The Employer Branding Academy Certification transformed the way I view and practice marketing. It sharpened my strategic thinking, enhanced my day-to-day work, and accelerated my professional growth. The skills and insights I gained played a crucial role in my upskilling journey and opened new doors for career advancement."

Osaid Butt - Associate Manager - Global Brand 

previous: HCLTech, India
Coming soon

Jesal

Cisco, USA
Coming soon

Jade Write

Cadent Gas Ltd., UK

About us

What is Employer Branding Academy?

The Employer Branding Academy (EBA), powered by Universum, offers online training to elevate your employer branding skills. Since 2014, EBA has certified professionals from more than 500 diverse companies worldwide, with a mission to build authentic brands that inspire loyalty, enhance performance, and drive long-term success.

Your Employer Branding Academy Team

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Eva Carlson

 The EBA Guru 🧘‍♂️✨

She has overseen hundreds of projects and certified over 700 participants in the last 7 years. Her passion and expertise on EBA shine through. She is the product owner and content manager, available to support your along your learning journey when needed.

Claes Peyron

The EBA Architect 🏛️🧩

Claes is an Employer Branding expert, advisor to many of the largest employers and host of the Employer Branding Geeks podcast. He lives and breathes Employer Branding and has been doing so for 15 years.

Axel Keulertz

The EB Expert 🎯🧠

Axel is an experienced consultant, advising employers on how to attract the right talent. He is an advocate for data-driven decision-making. As a trainer, Axel ensures the course is up to date and provides feedback on projects.

Rose Omega

The EBA Guardian 📬🙌

Watching over our inbox to support all of our learners when needed. From registration to certification, she makes sure you get the support you need every step of the way to achieve EBA success.

Upcoming Office Hours

Thursday May 8 at 10:00 am EDT / 3:00 pm CEST /  8.30 pm IST
by Eva Carlson

Hello and welcome!

These office hours are open windows of time where we will be available to connect, answer your questions, and help you decide if the course is right for you.
It's an informal, drop-in style session — feel free to join at the start, listen in, and ask anything you'd like. We'll address all questions live and make sure everyone on the call feels supported.
We look forward to meeting you!