WORLD CLASS EMPLOYER BRANDING - INTERNATIONAL VERSION

Become a certified Employer Branding Professional and connect with people all from over the world

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World Class Employer Branding Training

Do you work with Employer Branding on a strategic level? In order to build a long-term talent management strategy you need to have “glocal” perspective. HR professionals working with different countries and regions need to know how to build global strategies, adapting them to regional needs and - equally important – juggling it all with tactical local initiatives.

Employer Branding when done right brings together business units and regions, with a shared and strategic view on Employer Branding. In this course, you will learn how to work on both levels building strategies that will help you to stay on top of both long-term strategies and short-term activities.

The course combines online training with face-to-face seminars and lectures, giving you the knowledge, templates and tools to secure the best talent for your organisation and at the same time helping you excel in your professional

In partnership with

You will finish the course feeling confident with a high level of knowledge

  • The importance of Employer Branding
  • Employer value proposition
  • Strategic and Tactical tools
  • Best practices
  • Business objectives
  • Communication strategies

High level insights and networking opportunities

  • Unique insights

    The course will give you the skills, tools and knowledge needed to build your employer branding strategy, execute it and measure your results.

  • Meet the experts in the field

    There will be two in-person meetings in a city of your choice.

  • Flexible studies

    8 weeks of e-learning that can easily fit around work commitments The course includes 2-5 hours of study per week.

  • Alumni network

    The course will give you access to a unique international network of fellow professionals that share knowledge and best practices.

  • Certificate

    When you have completed the course you will hold a unique certificate, giving you the world’s highest regarded qualification within the field of Employer Branding.

Locations and dates for kick-offs and certification days

Make sure you save these dates in your calendar

Kick off dates for the hubs
 
Zürich – Mar 15
Amsterdam – Apr 10
Singapore – Apr 10
Milan – Apr 11 (in Italian)
Stockholm – Apr 12
London – Apr 17
Johannesburg – Apr 18
Toronto – Apr 23
Chicago – Apr 25
Shanghai – April (TBD)
Final certification days
 
Zürich – May 24
Amsterdam – Jun 12
Singapore – Jun 5
Milan – Jun 11 (in Italian)
Stockholm – Jun 14
Toronto – Jun 20
Chicago – Jun 21
Johannesburg – Jun 26
London – Jun 28
Shanghai – July (TBD)

Is your city not listed?

Travel to one of the cities above or join one of the online webinars.

The Timeline

Kick-off day
October
Modules 1-2
Week 1-4
Halfway webinar
mid-November
Modules 3-4
Week 4-8
Certification
December

Course Structure

The programme consists of five modules. After completion you will receive your World Class Employer Branding certificate.

  • Module 1 - WHY EMPLOYER BRANDING

    Purpose: This module will give you an understanding of the value of employer branding and the key steps you need to take to establish a robust foundation for your employer brand strategy.

    Content:

    • Align employer branding with wider organizational objectives
    • Identify your key target audiences
    • Review the current status of your employer brand
  • Module 2 - BUILDING YOUR STRATEGY

    Purpose: This module will help you identify and develop a strategy that will build a stronger employer brand and deliver more effectively on the key talent needs of your organization.

    Content:

    • Define your key strategic objectives and KPIs
    • Build a strong business case for employer brand investment
    • Develop an effective Employer Value Proposition (EVP)
  • Module 3 - TELLING YOUR STORY

    Purpose:This module will help you to communicate the right message to the right people through the right media.

    Content:

    • Establish the right visual identity for your employer brand
    • Develop an effective employer brand activation plan
    • Address localization and diversity
    • Identifying and using the right channels, including social media, when communicating your employer brand to your target groups
  • Module 4 - FOLLOW UP AND ADAPT

    Purpose: This module will show how to communicate to and gain the support of your teams, help you focus on getting your organization to deliver the right experience, and ultimately measure your success.

    Content:

    • Brief and enable your management stakeholders
    • Shape the brand experience
    • Evaluate and evolve your strategy
  • Module 5 - PUT YOUR NEW SKILLS INTO PRACTICE

    Purpose: Start using the knowledge and tools you have acquired during the course.The last module is a real case study, where you apply your knowledge, tools and structure in final exercise.

    Content:

    • Final exercise for course graduation
    • Presented live or during an interactive webinar
    • Receive useful feedback from our experienced employer branding specialists

Take the test to find your Employer Branding knowledge level!

In order for you to get the most value out of the World Class Employer Branding programme the first step is to identify your current knowledge. The test will help our Employer Branding specialists adapt the training so that it suits your needs.

Who’s this training intended for?

Strategic Human Resources is key to success no matter what industry we are talking about. But at the same time it is a field that is becoming more and more complex. The World Class Employer Branding training gives you a unique skillset, enabling you to find and engage talent and link your work to the business overall objectives.

  • Employer Branding specialists
  • Employer Branding managers
  • HR-managers
  • HR-generalists
  • Communication managers
  • Marketing professionals

Certificate

On completion of the course you will receive a unique certification diploma and a digital certification badge proving you are qualified to build a high level Employer Branding strategy, executing it, measuring it and linking it to business objectives. The Employer Branding certification issued by the Academy is an extremely important step in formalising the field of Employer Branding.

This activity, ID No. 283284, has been approved for Recertification Credit Hours Awarded: 15 Specified Credit Hours: HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™, SPHRi™ recertification through HR Certification Institute's® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org." Valid through 12/31/2016. And 2017 course is being submitted for re-approval.

World Class
Employer Branding
International
US $2990

Pricing includes:

  • Reading materials: book + digital
  • Certification diploma and digital badge
  • An exclusive membership in our alumni network, for continuous best practice sharing
  • One full day introduction seminar (including meals) in a designated city with optional dinner at the end of the day
  • One mid-term webinar
  • One full day certification seminar (including dinner) in a designated city