World Class Recruitment Marketing

INCREASE YOUR RECRUITMENT EFFECTIVENESS

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World Class Recruitment Marketing Training

The World Class Recruitment Marketing is a new training programme offered in partnership with Universum, the global leader in Employer Branding. The programme provides the important link between business objectives and recruitment needs. Using knowledge from global thought leaders, coaches and professionals, you will be part of an exclusive network and expand your own professional connections. As part of your training, you will be presented with real-life business cases from a wide range of industries to give you a well-rounded understanding for current and complex challenges within the field. In addition, the course will cover best practices from leading organizations that can be applied to the challenges your own organization is having. In an increasingly complex and competitive talent arena, this course provides professionals with the knowledge, skills, tools and framework to better execute their work in recruitment marketing and to accelerate professionally in their careers.

In partnership with

You will finish the course feeling confident with a high level of knowledge

  • Translate business needs into recruitment needs
  • Set the right KPIs for your recruitment process
  • Create the right recruitment messaging
  • Optimize your media channels
  • Improve the entire candidate experience

High level insights and networking opportunities

  • Unique insights

    The course will give you skills, tools and knowledge needed to build your recruitment marketing strategy, execute it and measure your results.

  • E-learning

    Fully online e-learning training with interactive video, toolkit and virtual webinars – fully flexible and you can decide whenever you want to study.

  • Flexible studies

    8 weeks of e-Learning that can easily fit around work commitments. The course includes 2-5 hours of study per week.

  • Alumni network

    The course will give you access to a unique international network of fellow professionals that share knowledge and best practices.

  • Certificate

    When you have completed the course you will hold a unique certificate, giving you the world’s highest regarded qualification within the field of Recruitment Marketing.

Locations and dates for kick-offs and certification days

Make sure you save these dates in your calendar

Kick off dates for the hubs
Online Kick-off Webinar
Final certification days
Online Certification Webinar

Is your city not listed?

Travel to one of the cities above or join one of the online webinars.

The Timeline

Kick-off day
 
Modules 1-2
Week 1-4
Halfway webinar
 
Modules 3-4
Week 5-8
Certification
 

Course Structure

The programme consists of five modules. After completion you will receive your World Class Employer Branding certificate.

  • Module 1 - SETTING THE FOUNDATION

    Purpose: Creating a strong link between your recruitment marketing efforts and the business objectives

    Content:

    • Defining your workforce needs and specific target group focus based on your business objectives.
    • Reviewing your employer brand and channel mix.
    • Setting your recruitment objectives and KPIs
  • Module 2 - CRAFTING YOUR RECRUITMENT MESSAGING

    Purpose: Ensuring that your recruitment messaging will have the best possible impact in your target audiences

    Content:

    • Understanding the EVP and the employer brand framework.
    • Defining your target talent profiles.
    • Develop your target talent messaging and your content marketing.
    • Managing internal stakeholders.
  • Module 3 - NAILING THE CHANNELS

    Purpose:Optimizing the usage of different media channels with the purpose of creating best possible impact for as little money as possible.

    Content:

    • Getting the latest media trends
    • Optimizing the career site and the Applicant Tracking System
    • Maximizing your employee referral program)
    • Using advertising, paid media and search engines and other channel
  • Module 4 - CREATING A GREAT CANDIDATE EXPERIENCE

    Purpose: Develop a candidate experience that is fully aligned with your brand promise

    Content:

    • How to conduct interviews and assessments
    • Usage of a Talent Relationship Management systems
    • Conducting a touch-point analysis
    • Excel your onboarding
  • Module 5 - PUT YOUR NEW SKILLS TO PRACTICE

    Purpose: Start using the knowledge and tools you have acquired during the course the last module.

    Content: The last module is a real case challenge where you apply your knowledge, tools and structure in a final exercise, which will be presented live during the final certification day where you will receive useful feedback from our experienced recruitment marketing specialists

Who’s this training intended for?

  • Employer Branding specialists
  • Employer Branding managers
  • HR-managers
  • HR-generalists
  • Communication managers
  • Marketing professionals

Certificate

On completion of the course you will receive a unique certification diploma and a digital certification badge proving you are qualified to build a high level recruitment marketing strategy, executing it, measuring it and linking it to business objectives.

World Class
Recruitment
Marketing
US $1690

Pricing includes:

  • Reading materials – digital
  • Certification diploma and digital badge
  • An exclusive membership in our alumni network, for continuous best practice sharing
  • One introduction webinar
  • One mid-term webinar
  • One interactive certification webinar