World Class Employer Branding - Online version

Become a certified employer branding professional with our flexible e-learning

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World Class Employer Branding Training

In this course, you will learn how to work on both levels staying on top of both long-term strategies and short-term activities.

The online version of the programme is completely flexible and fits easily around your schedule. You decide when and where you want to study. If you want to you can start your training today. In five modules you will improve your knowledge and skills through our video presentations, virtual recorded classrooms presentations, webinars and interactive discussion groups.

During the course you will also get the opportunity to learn and test your new skills in an inspiring and safe environment. The last module is a real case challenge where you apply your knowledge, tools and structure in a final exercise, which will be presented live during an interactive webinar where you will receive useful feedback from our experience Employer Branding specialists. On completion you will be certified as an Employer Branding professional.

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You will finish the course feeling confident with a high level of knowledge

  • The importance of Employer Branding
  • Employer value proposition
  • Strategic and Tactical tools
  • Best practices
  • Business objectives
  • Communication strategies

With our online programme you will get

  • Unique insights

    The course will give you skills, tools and knowledge needed to build your recruitment marketing strategy, execute it and measure your results.

  • E-learning

    Fully online e-learning training with interactive video, toolkit and virtual webinars – fully flexible and you can decide whenever you want to study.

  • Flexible studies

    8 weeks of e-Learning that can easily fit around work commitments. The course includes 2-5 hours of study per week.

  • Alumni network

    The course will give you access to a unique international network of fellow professionals that share knowledge and best practices.

  • Certificate

    When you have completed the course you will hold a unique certificate, giving you the world’s highest regarded qualification within the field of Employer Branding.

Course Structure

The programme consists of five modules. After completion you will receive your World Class Employer Branding certificate.


    Purpose: This module will give you an understanding of the value of employer branding and its critical role in the long-term success of your organisation.


    • How to argue for, anchor and share employer branding issues internally.
    • Understand the business plan and how to connect it to employer branding, recruitment and talent management within your organisation.
    • Define target groups and target group analysis

    Purpose: This module will help you to develop an employer branding strategy that fully supports long-term business objectives, as well as setting the right KPIs for your needs.


    • Develop and optimize an Employer Value Proposition (EVP). Get the right tools for how to share and get the buy-in from important stakeholders within your organisation. And finally – how to put together execution plans.
    • Develop KPIs and set goals that are directly related to the business plan.

    Purpose:This module will help you develop talent personas, find the stories that support your EVP and spread them through the most effective channels.


    • Develop the right communication mix.
    • Develop an action plan
    • Formulate your message(s)
    • Identifying and using the right channels, including social media, when communicating your employer brand to your target groups.

    Purpose: This module will introduce methods for continuous follow-up and how to take actions based on your findings. It will also help you get your message across internally.


    • Evaluation and follow-up of the on-going Employer Branding strategies and plans
    • Tangible measurement of ROI and KPIs
    • Presentation skills

    Purpose: Start using the knowledge and tools you have acquired during the course the last module.

    Content: The last module is a real case challenge where you apply your knowledge, tools and structure in a final exercise, which will be presented live during an interactive webinar where you will receive useful feedback from our experienced employer branding specialists

Take the test to find your Employer Branding Maturity level!

In order for you to get the most value out of the World Class Employer Branding programme the first step is to identify your current knowledge. The test will help our Employer Branding specialists adapt the training so that it suits your needs.
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Who’s this training intended for?

Strategic Human Resources is key to success no matter what industry we are talking about. But at the same time it is a field that is becoming more and more complex. The World Class Employer Branding training gives you a unique skillset, enabling you to find and engage talent and link your work to the business overall objectives.

  • Employer Branding specialists
  • Employer Branding managers
  • HR-managers
  • HR-generalists
  • Communication managers
  • Marketing professionals


On completion of the course you will receive a unique certification diploma and a digital certification badge proving you are qualified to build a high level Employer Branding strategy, executing it, measuring it and linking it to business objectives. The Employer Branding certification issued by the Academy is an extremely important step in formalising the field of Employer Branding. "This activity, ID No. 283284, has been approved for Recertification Credit Hours Awarded: 15 Specified Credit Hours: HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™, SPHRi™ recertification through HR Certification Institute's® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at" Valid through 12/31/2016. And 2017 course is being submitted for re-approval.

World Class
Employer Branding
US $1690

Pricing includes:

  • Reading materials – digital
  • Certification diploma and digital badge
  • An exclusive membership in our alumni network, for continuous best practice sharing
  • Two pre-recorded webinars (one intro and one mid-term)
  • One interactive certification seminar